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CEW Product Demo Attracts Thousands

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By: Jamie Matusow

Editor-in-Chief

More than 2,100 attendees streamed through the aisles during CEW’s 17th annual Product Demonstration at Manhattan’s Metropolitan Pavilion and Altman building, where they were able to sample more than 600 of the latest beauty innovations from nearly 350 leading beauty brands. Trying products firsthand and speaking directly to brand representatives enables CEW members to make informed choices when determining which products to vote for in the annual CEW Beauty Awards, which encompass 26 categories. Winners will be announced at a luncheon on Friday, May 20, at the Waldorf-Astoria in Manhattan.

For more info: www.cew.org

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